THRU (2021)
Drama/Dark Comedy (2021)
SYNOPSIS
UPSTEIN (40s), a filmmaker.
His father AVRAM (86) is unhappy about his son's career choice and took him out of his will. That greatly hurts Upstein, who made his last film based on his father's life. Avram soon passes away, and grief strikes his son.
A strange number keeps calling his phone at all times, but when he answers the phone, it's always silent. After his house gets repossessed, Upstein moves to a caravan.
Unexpectedly, his loony cousin ELI (40s) arrives and announces he is to live in the caravan with him. Eli finds Upstein's screenplay called 'THRU'. Upon reading it he realizes it's a sleeper hit and convinces Upstein to make it.
Upstein remembers he can get his father's credit card with around 50k on it before the creditors come looking for it. The screwball duo starts some preparations for the film and sets up shop in an old factory, which is guarded by GES, a slightly feeble-minded watchman. Upstein is suddenly plagued by a strange disease. His dream soon starts falling apart.
Eli keeps spending money haphazardly. He asks Upstein to play the lead in the movie, to which he agrees.
Later it turns out that Eli put poison to Upstein's drinks while having him believe it's medicine, in order to steal the project and money from him. The betrayal is a major blow to Upstein, who on top of everything is arrested for fraud.
After his release, Upstein is getting picked up by loyal Ges when the phone rings again. This time there is finally someone to answer: the caller is none other than a CEO of a major production company, whose overseas call apparently couldn't get through on Upstein's old phone. The CEO is interested in Upstein's work and offers to fund his next project. All hope is restored and Upstein has a reason to live again, and above of all make great movies.

VIRTUAL PRODUCT PLACEMENT OPTIONS
1. IN a FANCY HOUSE
PRODUCT: Wine, Liqueur, Strong alcohol
BRAND ON SCREEN: 10 sec
INTEGRATION: Static
LEAD CHARACTER: Yes
PRICE: $1 000 - $3 500
2. IN a BAR
PRODUCT: Beer in branded glass
BRAND ON SCREEN: 10 sec
INTEGRATION: Interactive
LEAD CHARACTER: Yes
PRICE: $1 500 - $5 000
3. IN a CARAVAN
PRODUCT: Tinned food, cereals, supplements
BRAND ON SCREEN: 10 sec
INTEGRATION: Static
LEAD CHARACTER: Yes
PRICE: $1 000 - $3 500
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